Tree of Life imagery

This shot of an attic with a window gets repeated quite a lot in the film which could be used.

 This shot of the sun with a small black circle moving across I think is the sun when it reaches the end of its life and expands to an incredible size and the black spot is Earth.

Nuts Quotes

Here are some quotes about madness and being nuts! (about nuts).

I think we all have madness in us, it's just that I've realized mine and found a way to let it out.
John Glover

A lot of people thought this dream must be madness, but we are not crazy.
Gloria Trevi

In a completely sane world, madness is the only freedom!
J. G. Ballard

No excellent soul is exempt from a mixture of madness.
Aristotle

No great genius has ever existed without some touch of madness.
Aristotle

Sanity calms, but madness is more interesting.
John Russell

You're only given a little spark of madness. You mustn't lose it.
Robin Williams

NUTTY FACTS

Some of the most interesting facts I have found on the interwebs

The peanut is the only nut grown underground. 

 Americans consume 3,750,000 pounds of peanuts daily in all forms

Ninety percent of all pistachios are grown in Turkey and Iran

The macadamia, originating in Australia, was discovered around 1857, but was not harvested until the 1930’s.

The Brazil nut trees grow to a height of 150 feet and have a trunk diameter of nearly eight feet.

Walnuts are native to Persia, the Greeks called the walnut “the nut of Jupiter,” fit for the gods

The United States consumes over 90% of the world’s cashew crop.

The walnut tree is very hardy and is 15 years old before reaching full production.  The average tree produces for 45 years.

Originating in Brazil and Peru and introduced to America by early explorers

Bolivia is now the biggest exporter of brazil nuts.

38% of all walnuts are grown in the U.S.

Crazy! Just like me.

http://www.youtube.com/watch?v=bd2B6SjMh_w&ob=av2e

I remembered this this amazing video for Gnarles Barkley which also got the idea for using Rorschach ink blots for the theme of their video for crazy

Point of sale

I like the general feel of this retail setup in this coffee shop in NYC. There are elements which I like that I may use in my point of sale like  wood and metal together

Food packaging laws

1.    Country of origin.

2.    Ingredients (listed in order of amount).

3.    Weight or Volume.

4.    Instructions for use (including safety hazards).

5.    Manufacturers name and address.

6.    Name and description of the food.

7.    Nutritional information.

and also the "e" mark has to new to the wieght. It means estimated wieght

which is  is placed on pre-packaged goods to indicate conformance to the EU Directives regulating the average system. 

Oscar Levant = Nuts

Oscar Levant was a American pianist, composer, author, comedian, and actor.


In later Life her became addicted to prescription drugs and was frequently committed to mental hospitals by his wife. Despite his afflictions, Levant was considered a genius by some, in many areas. He himself wisecracked 


"There's a fine line between genius and insanity. 


I have erased this line"

Back of packaging

Looked at some standard design elements of the nut packaging I've researched into.

They seem to have the Grams along with the 'e' which means estimated weight.

Nutritional information. Warnings. Recycling info. Allergy Advice.

Nuts

I looked round shops for nut packaging but almost all of the shops package the nuts in something similar to the picture below. Plastic packaging with just simple typography......boring.

Thats why I want to do something different that looks colourful and engaging. 

I went to Harvey Nichols, were I would propose my point of sale. There wasn't much in the way of nuts sold there but these two looked good. 

 The simple white information on the back works well with the Harvey Nichols nuts.

 This Kinomi brand ok nuts also had cool packaging. They also went along the route of showing the nuts in the package but at least its not just in a plastic bag.

Butters

Not much of a competition when looking at nut butters other than peanut. All the designs I have found are hideous. This one was the only one that looked ok. Simple type on its side works well.

packaging

Some of these packages have aspects which I really like and will inform my design for my nuts brief.

The tin for this tea looks really good and against the white label works great.

I like the simplicity of this logo, simple is clever.

The way how the label goes across the bottle and the lid works well and gives more areas to work with and also more area to show the product.

This BBQ set is a great example of range, they have thought of everything and the products have been photographed in situ which works well.

Harvey NIchols Nuts

Harvey Nichols have their own line of nuts. The B&W picture is on all the different nuts. The silver and black and white works well and makes it seem high class. The idea of the "nuts" picture may be a route that I go down.

Fastachi

This packaging I really like. Mostly because there is wood involved. The silver stock works well with the dark wood and the string ties it up neatly (no pun intended).

wanted

Personification of the nuts brings this design to life and makes it different, The Black type works well with the off white background also.

True North

This packaging uses photos of nuts to make patterns, I think the photos work well along with the browns. The pink, green and blue type is a nice touch to show the different nuts combinations.

Nuts & Co

Different packaging ideas for the different nuts works well, the bag is a nice touch. Good use of colour, keeps it consistent.

Justins Butter

Examples of nut butter packaging, I think the illustrated nuts work well with the white type over the top.